New & revamped look of Bajaj Electricals

Bajaj Electricals Limited (BEL) is a globally renowned and trusted company. It caters to a wide gamut of consumers and customers, right from massive business projects like street lighting to state-of-the-art home appliances like the auto-lift iron. Its businesses are spread across Consumer Products – Appliances, Fans, Lighting, Exports, Luminaires and EPC – Illumination, Transmission Towers and Power Distribution.

BEL became one of the first 100 Indian brands to have their own website in 1997 –, a year before Google came into existence.

On 15th August, 2017, turned 20 and they are celebrating this milestone with the launch of their new and revamped look of their website.

The new and improved site has all the information detailed in an organised clean manner. The user interface is very intuitive. Navigating through the site is a child’s play and it is very easy to search for all the relevant information that one may require.

The load time for the site to is great, which means that one does not have to wait from getting from one tab to another. 

Bajaj Electricals website is appealing; it is simple and very effective. The layout is very nice; I especially like the mix color of orange and blue which creates a comforting feeling for the reader. The design is excellent- simple and to the point. There is just the right amount of graphics on the site.


During its journey of 20 years, BEL has always led with innovation through their website. Their company has always been ahead of its times, and it may continue to do so.