As a Brand ambassador the Hrithik was looking for someone who believes in the ideology of “PUSH YOUR EXTREME”. He was inspired by Tiger’s passion for fitness and dedication to his craft. That’s when he believed that Tiger would be apt for the HRX vision.
At this occasion, Tiger Shroff exclaimed: “I am very excited to represent Hrithik Sir’s brand. He has always been my role model and to be associated with HRX is like a dream come true! The HRX philosophy is truly inspiring. I am very eager to be part of HRX campaigns in the days to come.”
HRX launched in November 2013 with Apparel (active wear and casual wear) and its current product portfolio includes footwear, accessories and deodorants. HRX aims to capture the wide space in the Active Lifestyle category.